Overview
Brought to you by YData
Dataset statistics
| Number of variables | 21 |
|---|---|
| Number of observations | 8992 |
| Missing cells | 14540 |
| Missing cells (%) | 7.7% |
| Duplicate rows | 0 |
| Duplicate rows (%) | 0.0% |
| Total size in memory | 7.9 MiB |
| Average record size in memory | 919.7 B |
Variable types
| Numeric | 8 |
|---|---|
| Categorical | 6 |
| Text | 6 |
| DateTime | 1 |
Rank has constant value "-" | Constant |
Ano/Mes is highly overall correlated with Fase and 1 other fields | High correlation |
Canal is highly overall correlated with Categoria | High correlation |
Categoria is highly overall correlated with Canal and 1 other fields | High correlation |
Fase is highly overall correlated with Ano/Mes and 1 other fields | High correlation |
Join_WhatsApp is highly overall correlated with Leads and 1 other fields | High correlation |
Leads is highly overall correlated with Join_WhatsApp and 1 other fields | High correlation |
Leads Tráfego Pago is highly overall correlated with Categoria and 4 other fields | High correlation |
Organizador is highly overall correlated with Ano/Mes and 1 other fields | High correlation |
Receita is highly overall correlated with Vendas | High correlation |
Sessions is highly overall correlated with Leads Tráfego Pago and 1 other fields | High correlation |
Total users is highly overall correlated with Leads Tráfego Pago and 1 other fields | High correlation |
Vendas is highly overall correlated with Receita | High correlation |
Objetivo is highly imbalanced (80.4%) | Imbalance |
Fase has 360 (4.0%) missing values | Missing |
Investimento has 6208 (69.0%) missing values | Missing |
Leads Tráfego Pago has 7972 (88.7%) missing values | Missing |
Organizador is uniformly distributed | Uniform |
Organizador has unique values | Unique |
Join_WhatsApp has 7237 (80.5%) zeros | Zeros |
Leads has 7331 (81.5%) zeros | Zeros |
Vendas has 8568 (95.3%) zeros | Zeros |
Receita has 8568 (95.3%) zeros | Zeros |
Leads Tráfego Pago has 703 (7.8%) zeros | Zeros |
Reproduction
| Analysis started | 2025-03-18 17:11:15.236765 |
|---|---|
| Analysis finished | 2025-03-18 17:11:17.585703 |
| Duration | 2.35 seconds |
| Software version | ydata-profiling vv4.14.0 |
| Download configuration | config.json |
Variables
Organizador
Real number (ℝ)
High correlation  Uniform  Unique 
| Distinct | 8992 |
|---|---|
| Distinct (%) | 100.0% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 4496.5 |
| Minimum | 1 |
|---|---|
| Maximum | 8992 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 450.55 |
| Q1 | 2248.75 |
| median | 4496.5 |
| Q3 | 6744.25 |
| 95-th percentile | 8542.45 |
| Maximum | 8992 |
| Range | 8991 |
| Interquartile range (IQR) | 4495.5 |
Descriptive statistics
| Standard deviation | 2595.9111 |
|---|---|
| Coefficient of variation (CV) | 0.57731817 |
| Kurtosis | -1.2 |
| Mean | 4496.5 |
| Median Absolute Deviation (MAD) | 2248 |
| Skewness | 0 |
| Sum | 40432528 |
| Variance | 6738754.7 |
| Monotonicity | Strictly increasing |
| Value | Count | Frequency (%) |
| 1 | 1 | < 0.1% |
| 5998 | 1 | < 0.1% |
| 5992 | 1 | < 0.1% |
| 5993 | 1 | < 0.1% |
| 5994 | 1 | < 0.1% |
| 5995 | 1 | < 0.1% |
| 5996 | 1 | < 0.1% |
| 5997 | 1 | < 0.1% |
| 5999 | 1 | < 0.1% |
| 5990 | 1 | < 0.1% |
| Other values (8982) | 8982 |
| Value | Count | Frequency (%) |
| 1 | 1 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 1 | |
| 5 | 1 | |
| 6 | 1 | |
| 7 | 1 | |
| 8 | 1 | |
| 9 | 1 | |
| 10 | 1 |
| Value | Count | Frequency (%) |
| 8992 | 1 | |
| 8991 | 1 | |
| 8990 | 1 | |
| 8989 | 1 | |
| 8988 | 1 | |
| 8987 | 1 | |
| 8986 | 1 | |
| 8985 | 1 | |
| 8984 | 1 | |
| 8983 | 1 |
Ano/Mes
Categorical
High correlation 
| Distinct | 15 |
|---|---|
| Distinct (%) | 0.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 584.6 KiB |
| 2024 | Março | |
|---|---|
| 2024 | Setembro | |
| 2024 | Agosto | |
| 2025 | Janeiro | |
| 2024 | Novembro | |
| Other values (10) |
Length
| Max length | 16 |
|---|---|
| Median length | 15 |
| Mean length | 13.527691 |
| Min length | 11 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 2024 | Janeiro |
|---|---|
| 2nd row | 2024 | Janeiro |
| 3rd row | 2024 | Janeiro |
| 4th row | 2024 | Janeiro |
| 5th row | 2024 | Janeiro |
Common Values
| Value | Count | Frequency (%) |
| 2024 | Março | 891 | |
| 2024 | Setembro | 826 | |
| 2024 | Agosto | 762 | 8.5% |
| 2025 | Janeiro | 718 | 8.0% |
| 2024 | Novembro | 714 | 7.9% |
| 2024 | Outubro | 696 | 7.7% |
| 2024 | Dezembro | 638 | 7.1% |
| 2024 | Abril | 619 | 6.9% |
| 2024 | Julho | 617 | 6.9% |
| 2025 | Fevereiro | 596 | 6.6% |
| Other values (5) | 1915 |
Length
| Value | Count | Frequency (%) |
| 8992 | ||
| 2024 | 7360 | |
| 2025 | 1632 | 6.0% |
| março | 1209 | 4.5% |
| fevereiro | 947 | 3.5% |
| janeiro | 907 | 3.4% |
| setembro | 826 | 3.1% |
| agosto | 762 | 2.8% |
| novembro | 714 | 2.6% |
| outubro | 696 | 2.6% |
| Other values (5) | 2931 | 10.9% |
Most occurring characters
| Value | Count | Frequency (%) |
| 2 | 17984 | |
| 17984 | ||
| o | 9849 | 8.1% |
| | | 8992 | 7.4% |
| 0 | 8992 | 7.4% |
| r | 7503 | 6.2% |
| e | 7390 | 6.1% |
| 4 | 7360 | 6.1% |
| b | 3493 | 2.9% |
| i | 3026 | 2.5% |
| Other values (21) | 29068 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 121641 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 2 | 17984 | |
| 17984 | ||
| o | 9849 | 8.1% |
| | | 8992 | 7.4% |
| 0 | 8992 | 7.4% |
| r | 7503 | 6.2% |
| e | 7390 | 6.1% |
| 4 | 7360 | 6.1% |
| b | 3493 | 2.9% |
| i | 3026 | 2.5% |
| Other values (21) | 29068 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 121641 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 2 | 17984 | |
| 17984 | ||
| o | 9849 | 8.1% |
| | | 8992 | 7.4% |
| 0 | 8992 | 7.4% |
| r | 7503 | 6.2% |
| e | 7390 | 6.1% |
| 4 | 7360 | 6.1% |
| b | 3493 | 2.9% |
| i | 3026 | 2.5% |
| Other values (21) | 29068 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 121641 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 2 | 17984 | |
| 17984 | ||
| o | 9849 | 8.1% |
| | | 8992 | 7.4% |
| 0 | 8992 | 7.4% |
| r | 7503 | 6.2% |
| e | 7390 | 6.1% |
| 4 | 7360 | 6.1% |
| b | 3493 | 2.9% |
| i | 3026 | 2.5% |
| Other values (21) | 29068 |
Concat2
Text
| Distinct | 3742 |
|---|---|
| Distinct (%) | 41.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 647.9 KiB |
Length
| Max length | 23 |
|---|---|
| Median length | 13 |
| Mean length | 15.099422 |
| Min length | 8 |
Unique
| Unique | 1584 ? |
|---|---|
| Unique (%) | 17.6% |
Sample
| 1st row | Tráfego Direto45307 |
|---|---|
| 2nd row | Tráfego Direto45308 |
| 3rd row | Meta Ads45308 |
| 4th row | Referral45308 |
| 5th row | Meta Ads45308 |
| Value | Count | Frequency (%) |
| 1054 | 8.3% | |
| meta | 810 | 6.4% |
| 710 | 5.6% | |
| 461 | 3.6% | |
| tráfego | 424 | 3.3% |
| 210 | 1.7% | |
| referral45364 | 92 | 0.7% |
| referral45365 | 67 | 0.5% |
| referral45363 | 65 | 0.5% |
| referral45368 | 63 | 0.5% |
| Other values (3176) | 8705 |
Most occurring characters
| Value | Count | Frequency (%) |
| 5 | 13123 | 9.7% |
| 4 | 12604 | 9.3% |
| e | 10387 | 7.7% |
| r | 9827 | 7.2% |
| a | 6855 | 5.0% |
| n | 5043 | 3.7% |
| 6 | 4398 | 3.2% |
| i | 4164 | 3.1% |
| o | 4115 | 3.0% |
| t | 3951 | 2.9% |
| Other values (39) | 61307 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 135774 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 5 | 13123 | 9.7% |
| 4 | 12604 | 9.3% |
| e | 10387 | 7.7% |
| r | 9827 | 7.2% |
| a | 6855 | 5.0% |
| n | 5043 | 3.7% |
| 6 | 4398 | 3.2% |
| i | 4164 | 3.1% |
| o | 4115 | 3.0% |
| t | 3951 | 2.9% |
| Other values (39) | 61307 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 135774 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 5 | 13123 | 9.7% |
| 4 | 12604 | 9.3% |
| e | 10387 | 7.7% |
| r | 9827 | 7.2% |
| a | 6855 | 5.0% |
| n | 5043 | 3.7% |
| 6 | 4398 | 3.2% |
| i | 4164 | 3.1% |
| o | 4115 | 3.0% |
| t | 3951 | 2.9% |
| Other values (39) | 61307 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 135774 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 5 | 13123 | 9.7% |
| 4 | 12604 | 9.3% |
| e | 10387 | 7.7% |
| r | 9827 | 7.2% |
| a | 6855 | 5.0% |
| n | 5043 | 3.7% |
| 6 | 4398 | 3.2% |
| i | 4164 | 3.1% |
| o | 4115 | 3.0% |
| t | 3951 | 2.9% |
| Other values (39) | 61307 |
Categoria
Categorical
High correlation 
| Distinct | 6 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 836.9 KiB |
| Tráfego Orgânico | |
|---|---|
| Social Orgânico | |
| Tráfego Pago | |
| CRM | |
| Hello Bar | 17 |
Length
| Max length | 16 |
|---|---|
| Median length | 15 |
| Mean length | 14.487767 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Tráfego Orgânico |
|---|---|
| 2nd row | Tráfego Orgânico |
| 3rd row | Tráfego Pago |
| 4th row | Tráfego Orgânico |
| 5th row | Tráfego Pago |
Common Values
| Value | Count | Frequency (%) |
| Tráfego Orgânico | 4168 | |
| Social Orgânico | 3318 | |
| Tráfego Pago | 1020 | 11.3% |
| CRM | 461 | 5.1% |
| Hello Bar | 17 | 0.2% |
| Teste | 8 | 0.1% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| orgânico | 7486 | |
| tráfego | 5188 | |
| social | 3318 | |
| pago | 1020 | 5.8% |
| crm | 461 | 2.6% |
| hello | 17 | 0.1% |
| bar | 17 | 0.1% |
| teste | 8 | < 0.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 17029 | |
| g | 13694 | |
| r | 12691 | |
| c | 10804 | 8.3% |
| i | 10804 | 8.3% |
| 8523 | 6.5% | |
| n | 7486 | 5.7% |
| O | 7486 | 5.7% |
| â | 7486 | 5.7% |
| e | 5221 | 4.0% |
| Other values (14) | 29050 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 130274 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 17029 | |
| g | 13694 | |
| r | 12691 | |
| c | 10804 | 8.3% |
| i | 10804 | 8.3% |
| 8523 | 6.5% | |
| n | 7486 | 5.7% |
| O | 7486 | 5.7% |
| â | 7486 | 5.7% |
| e | 5221 | 4.0% |
| Other values (14) | 29050 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 130274 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 17029 | |
| g | 13694 | |
| r | 12691 | |
| c | 10804 | 8.3% |
| i | 10804 | 8.3% |
| 8523 | 6.5% | |
| n | 7486 | 5.7% |
| O | 7486 | 5.7% |
| â | 7486 | 5.7% |
| e | 5221 | 4.0% |
| Other values (14) | 29050 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 130274 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 17029 | |
| g | 13694 | |
| r | 12691 | |
| c | 10804 | 8.3% |
| i | 10804 | 8.3% |
| 8523 | 6.5% | |
| n | 7486 | 5.7% |
| O | 7486 | 5.7% |
| â | 7486 | 5.7% |
| e | 5221 | 4.0% |
| Other values (14) | 29050 |
Canal
Categorical
High correlation 
| Distinct | 15 |
|---|---|
| Distinct (%) | 0.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 593.3 KiB |
| Referral | |
|---|---|
| LinkedIn Orgânico | |
| Youtube | |
| Meta Ads | |
| Instagram Orgânico | |
| Other values (10) |
Length
| Max length | 18 |
|---|---|
| Median length | 8 |
| Mean length | 10.099422 |
| Min length | 3 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Tráfego Direto |
|---|---|
| 2nd row | Tráfego Direto |
| 3rd row | Meta Ads |
| 4th row | Referral |
| 5th row | Meta Ads |
Common Values
| Value | Count | Frequency (%) |
| Referral | 3014 | |
| LinkedIn Orgânico | 1054 | 11.7% |
| Youtube | 894 | 9.9% |
| Meta Ads | 810 | 9.0% |
| Instagram Orgânico | 710 | 7.9% |
| 644 | 7.2% | |
| SEO | 638 | 7.1% |
| E-mail Marketing | 461 | 5.1% |
| Tráfego Direto | 424 | 4.7% |
| Google Ads | 210 | 2.3% |
| Other values (5) | 133 | 1.5% |
Length
| Value | Count | Frequency (%) |
| referral | 3014 | |
| orgânico | 1764 | |
| 1054 | 8.3% | |
| ads | 1020 | 8.1% |
| youtube | 894 | 7.1% |
| meta | 810 | 6.4% |
| 710 | 5.6% | |
| 644 | 5.1% | |
| seo | 638 | 5.0% |
| marketing | 461 | 3.6% |
| Other values (9) | 1652 |
Most occurring characters
| Value | Count | Frequency (%) |
| e | 10387 | 11.4% |
| r | 9827 | 10.8% |
| a | 6855 | 7.5% |
| n | 5043 | 5.6% |
| i | 4164 | 4.6% |
| o | 4115 | 4.5% |
| t | 3951 | 4.4% |
| l | 3713 | 4.1% |
| 3669 | 4.0% | |
| g | 3602 | 4.0% |
| Other values (29) | 35488 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 90814 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| e | 10387 | 11.4% |
| r | 9827 | 10.8% |
| a | 6855 | 7.5% |
| n | 5043 | 5.6% |
| i | 4164 | 4.6% |
| o | 4115 | 4.5% |
| t | 3951 | 4.4% |
| l | 3713 | 4.1% |
| 3669 | 4.0% | |
| g | 3602 | 4.0% |
| Other values (29) | 35488 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 90814 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| e | 10387 | 11.4% |
| r | 9827 | 10.8% |
| a | 6855 | 7.5% |
| n | 5043 | 5.6% |
| i | 4164 | 4.6% |
| o | 4115 | 4.5% |
| t | 3951 | 4.4% |
| l | 3713 | 4.1% |
| 3669 | 4.0% | |
| g | 3602 | 4.0% |
| Other values (29) | 35488 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 90814 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| e | 10387 | 11.4% |
| r | 9827 | 10.8% |
| a | 6855 | 7.5% |
| n | 5043 | 5.6% |
| i | 4164 | 4.6% |
| o | 4115 | 4.5% |
| t | 3951 | 4.4% |
| l | 3713 | 4.1% |
| 3669 | 4.0% | |
| g | 3602 | 4.0% |
| Other values (29) | 35488 |
Concat
Text
| Distinct | 600 |
|---|---|
| Distinct (%) | 6.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 616.5 KiB |
Length
| Max length | 76 |
|---|---|
| Median length | 42 |
| Mean length | 21.192949 |
| Min length | 6 |
Unique
| Unique | 425 ? |
|---|---|
| Unique (%) | 4.7% |
Sample
| 1st row | (direct)(none) |
|---|---|
| 2nd row | (direct)(none) |
| 3rd row | facebooklinktext |
| 4th row | my.orbitpages.comreferral |
| 5th row | facebookFacebook_Right_Column |
| Value | Count | Frequency (%) |
| direct)(none | 424 | 4.2% |
| linkedin.comreferral | 420 | 4.1% |
| googleorganic | 397 | 3.9% |
| set | 368 | 3.6% |
| youtube.comreferral | 354 | 3.5% |
| jornadadedados2024.com.brreferral | 317 | 3.1% |
| facebookcpc-leads | 307 | 3.0% |
| not | 284 | 2.8% |
| lnkd.inreferral | 282 | 2.8% |
| l.instagram.comreferral | 280 | 2.8% |
| Other values (597) | 6735 |
Most occurring characters
| Value | Count | Frequency (%) |
| r | 19419 | 10.2% |
| e | 18331 | 9.6% |
| a | 18099 | 9.5% |
| o | 16414 | 8.6% |
| c | 10642 | 5.6% |
| l | 9321 | 4.9% |
| n | 8452 | 4.4% |
| i | 7661 | 4.0% |
| s | 7547 | 4.0% |
| d | 7494 | 3.9% |
| Other values (62) | 67187 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 190567 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| r | 19419 | 10.2% |
| e | 18331 | 9.6% |
| a | 18099 | 9.5% |
| o | 16414 | 8.6% |
| c | 10642 | 5.6% |
| l | 9321 | 4.9% |
| n | 8452 | 4.4% |
| i | 7661 | 4.0% |
| s | 7547 | 4.0% |
| d | 7494 | 3.9% |
| Other values (62) | 67187 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 190567 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| r | 19419 | 10.2% |
| e | 18331 | 9.6% |
| a | 18099 | 9.5% |
| o | 16414 | 8.6% |
| c | 10642 | 5.6% |
| l | 9321 | 4.9% |
| n | 8452 | 4.4% |
| i | 7661 | 4.0% |
| s | 7547 | 4.0% |
| d | 7494 | 3.9% |
| Other values (62) | 67187 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 190567 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| r | 19419 | 10.2% |
| e | 18331 | 9.6% |
| a | 18099 | 9.5% |
| o | 16414 | 8.6% |
| c | 10642 | 5.6% |
| l | 9321 | 4.9% |
| n | 8452 | 4.4% |
| i | 7661 | 4.0% |
| s | 7547 | 4.0% |
| d | 7494 | 3.9% |
| Other values (62) | 67187 |
Semana
Text
| Distinct | 62 |
|---|---|
| Distinct (%) | 0.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 606.0 KiB |
Length
| Max length | 20 |
|---|---|
| Median length | 20 |
| Mean length | 20 |
| Min length | 20 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | 2024 | 15/01 - 21/01 |
|---|---|
| 2nd row | 2024 | 15/01 - 21/01 |
| 3rd row | 2024 | 15/01 - 21/01 |
| 4th row | 2024 | 15/01 - 21/01 |
| 5th row | 2024 | 15/01 - 21/01 |
| Value | Count | Frequency (%) |
| 17984 | ||
| 2024 | 7360 | |
| 2025 | 1632 | 3.6% |
| 11/03 | 501 | 1.1% |
| 17/03 | 501 | 1.1% |
| 10/03 | 257 | 0.6% |
| 15/09 | 226 | 0.5% |
| 09/09 | 226 | 0.5% |
| 03/03 | 219 | 0.5% |
| 02/09 | 198 | 0.4% |
| Other values (113) | 15856 |
Most occurring characters
| Value | Count | Frequency (%) |
| 35968 | ||
| 0 | 30920 | |
| 2 | 28713 | |
| / | 17984 | |
| 1 | 16037 | |
| 4 | 10157 | 5.6% |
| | | 8992 | 5.0% |
| - | 8992 | 5.0% |
| 3 | 4768 | 2.7% |
| 5 | 4433 | 2.5% |
| Other values (4) | 12876 | 7.2% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 179840 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 35968 | ||
| 0 | 30920 | |
| 2 | 28713 | |
| / | 17984 | |
| 1 | 16037 | |
| 4 | 10157 | 5.6% |
| | | 8992 | 5.0% |
| - | 8992 | 5.0% |
| 3 | 4768 | 2.7% |
| 5 | 4433 | 2.5% |
| Other values (4) | 12876 | 7.2% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 179840 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 35968 | ||
| 0 | 30920 | |
| 2 | 28713 | |
| / | 17984 | |
| 1 | 16037 | |
| 4 | 10157 | 5.6% |
| | | 8992 | 5.0% |
| - | 8992 | 5.0% |
| 3 | 4768 | 2.7% |
| 5 | 4433 | 2.5% |
| Other values (4) | 12876 | 7.2% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 179840 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 35968 | ||
| 0 | 30920 | |
| 2 | 28713 | |
| / | 17984 | |
| 1 | 16037 | |
| 4 | 10157 | 5.6% |
| | | 8992 | 5.0% |
| - | 8992 | 5.0% |
| 3 | 4768 | 2.7% |
| 5 | 4433 | 2.5% |
| Other values (4) | 12876 | 7.2% |
Fase
Categorical
High correlation  Missing 
| Distinct | 38 |
|---|---|
| Distinct (%) | 0.4% |
| Missing | 360 |
| Missing (%) | 4.0% |
| Memory size | 844.7 KiB |
| Ongoing | |
|---|---|
| 2º Lançamento | Vendas | 470 |
| 6º Lançamento | Leads | 376 |
| 12º Lançamento | Leads | 368 |
| 9º Lançamento | Leads | 343 |
| Other values (33) |
Length
| Max length | 23 |
|---|---|
| Median length | 22 |
| Mean length | 18.072405 |
| Min length | 7 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | Ongoing |
|---|---|
| 2nd row | Ongoing |
| 3rd row | Ongoing |
| 4th row | Ongoing |
| 5th row | Ongoing |
Common Values
| Value | Count | Frequency (%) |
| Ongoing | 2087 | |
| 2º Lançamento | Vendas | 470 | 5.2% |
| 6º Lançamento | Leads | 376 | 4.2% |
| 12º Lançamento | Leads | 368 | 4.1% |
| 9º Lançamento | Leads | 343 | 3.8% |
| 7º Lançamento | Leads | 321 | 3.6% |
| 14º Lançamento | Leads | 318 | 3.5% |
| 4º Lançamento | Leads | 303 | 3.4% |
| 13º Lançamento | Leads | 294 | 3.3% |
| 8º Lançamento | Leads | 275 | 3.1% |
| Other values (28) | 3477 | |
| (Missing) | 360 | 4.0% |
Length
| Value | Count | Frequency (%) |
| lançamento | 6545 | |
| 6545 | ||
| leads | 3594 | |
| vendas | 2337 | 8.3% |
| ongoing | 2087 | 7.4% |
| 2º | 741 | 2.6% |
| live | 614 | 2.2% |
| 7º | 596 | 2.1% |
| 9º | 593 | 2.1% |
| 8º | 590 | 2.1% |
| Other values (9) | 4025 |
Most occurring characters
| Value | Count | Frequency (%) |
| 19635 | ||
| n | 19601 | |
| a | 19021 | |
| e | 13090 | 8.4% |
| L | 10753 | 6.9% |
| o | 8632 | 5.5% |
| t | 6545 | 4.2% |
| m | 6545 | 4.2% |
| ç | 6545 | 4.2% |
| | | 6545 | 4.2% |
| Other values (18) | 39089 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 156001 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 19635 | ||
| n | 19601 | |
| a | 19021 | |
| e | 13090 | 8.4% |
| L | 10753 | 6.9% |
| o | 8632 | 5.5% |
| t | 6545 | 4.2% |
| m | 6545 | 4.2% |
| ç | 6545 | 4.2% |
| | | 6545 | 4.2% |
| Other values (18) | 39089 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 156001 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 19635 | ||
| n | 19601 | |
| a | 19021 | |
| e | 13090 | 8.4% |
| L | 10753 | 6.9% |
| o | 8632 | 5.5% |
| t | 6545 | 4.2% |
| m | 6545 | 4.2% |
| ç | 6545 | 4.2% |
| | | 6545 | 4.2% |
| Other values (18) | 39089 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 156001 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 19635 | ||
| n | 19601 | |
| a | 19021 | |
| e | 13090 | 8.4% |
| L | 10753 | 6.9% |
| o | 8632 | 5.5% |
| t | 6545 | 4.2% |
| m | 6545 | 4.2% |
| ç | 6545 | 4.2% |
| | | 6545 | 4.2% |
| Other values (18) | 39089 |
Objetivo
Categorical
Imbalance 
| Distinct | 4 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 441.5 KiB |
| - | |
|---|---|
| Leads | 307 |
| Vendas | 189 |
| Awareness | 29 |
Length
| Max length | 9 |
|---|---|
| Median length | 1 |
| Mean length | 1.26746 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | - |
|---|---|
| 2nd row | - |
| 3rd row | - |
| 4th row | - |
| 5th row | - |
Common Values
| Value | Count | Frequency (%) |
| - | 8467 | |
| Leads | 307 | 3.4% |
| Vendas | 189 | 2.1% |
| Awareness | 29 | 0.3% |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 8467 | ||
| leads | 307 | 3.4% |
| vendas | 189 | 2.1% |
| awareness | 29 | 0.3% |
Most occurring characters
| Value | Count | Frequency (%) |
| - | 8467 | |
| e | 554 | 4.9% |
| s | 554 | 4.9% |
| a | 525 | 4.6% |
| d | 496 | 4.4% |
| L | 307 | 2.7% |
| n | 218 | 1.9% |
| V | 189 | 1.7% |
| A | 29 | 0.3% |
| w | 29 | 0.3% |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 11397 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| - | 8467 | |
| e | 554 | 4.9% |
| s | 554 | 4.9% |
| a | 525 | 4.6% |
| d | 496 | 4.4% |
| L | 307 | 2.7% |
| n | 218 | 1.9% |
| V | 189 | 1.7% |
| A | 29 | 0.3% |
| w | 29 | 0.3% |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 11397 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| - | 8467 | |
| e | 554 | 4.9% |
| s | 554 | 4.9% |
| a | 525 | 4.6% |
| d | 496 | 4.4% |
| L | 307 | 2.7% |
| n | 218 | 1.9% |
| V | 189 | 1.7% |
| A | 29 | 0.3% |
| w | 29 | 0.3% |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 11397 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| - | 8467 | |
| e | 554 | 4.9% |
| s | 554 | 4.9% |
| a | 525 | 4.6% |
| d | 496 | 4.4% |
| L | 307 | 2.7% |
| n | 218 | 1.9% |
| V | 189 | 1.7% |
| A | 29 | 0.3% |
| w | 29 | 0.3% |
Date
Date
| Distinct | 426 |
|---|---|
| Distinct (%) | 4.7% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 70.4 KiB |
| Minimum | 2024-01-16 00:00:00 |
|---|---|
| Maximum | 2025-03-16 00:00:00 |
| Invalid dates | 0 |
| Invalid dates (%) | 0.0% |
Session source
Text
| Distinct | 518 |
|---|---|
| Distinct (%) | 5.8% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 540.7 KiB |
Length
| Max length | 68 |
|---|---|
| Median length | 47 |
| Mean length | 12.555716 |
| Min length | 2 |
Unique
| Unique | 397 ? |
|---|---|
| Unique (%) | 4.4% |
Sample
| 1st row | (direct) |
|---|---|
| 2nd row | (direct) |
| 3rd row | |
| 4th row | my.orbitpages.com |
| 5th row |
| Value | Count | Frequency (%) |
| 754 | 7.7% | |
| 709 | 7.2% | |
| 607 | 6.2% | |
| youtube | 494 | 5.0% |
| direct | 424 | 4.3% |
| linkedin.com | 421 | 4.3% |
| youtube.com | 354 | 3.6% |
| 319 | 3.3% | |
| jornadadedados2024.com.br | 317 | 3.2% |
| lnkd.in | 284 | 2.9% |
| Other values (513) | 5117 |
Most occurring characters
| Value | Count | Frequency (%) |
| o | 11588 | 10.3% |
| a | 9839 | 8.7% |
| e | 6681 | 5.9% |
| d | 6247 | 5.5% |
| c | 6136 | 5.4% |
| . | 6000 | 5.3% |
| t | 5659 | 5.0% |
| s | 5107 | 4.5% |
| m | 5042 | 4.5% |
| n | 4926 | 4.4% |
| Other values (60) | 45676 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 112901 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| o | 11588 | 10.3% |
| a | 9839 | 8.7% |
| e | 6681 | 5.9% |
| d | 6247 | 5.5% |
| c | 6136 | 5.4% |
| . | 6000 | 5.3% |
| t | 5659 | 5.0% |
| s | 5107 | 4.5% |
| m | 5042 | 4.5% |
| n | 4926 | 4.4% |
| Other values (60) | 45676 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 112901 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| o | 11588 | 10.3% |
| a | 9839 | 8.7% |
| e | 6681 | 5.9% |
| d | 6247 | 5.5% |
| c | 6136 | 5.4% |
| . | 6000 | 5.3% |
| t | 5659 | 5.0% |
| s | 5107 | 4.5% |
| m | 5042 | 4.5% |
| n | 4926 | 4.4% |
| Other values (60) | 45676 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 112901 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| o | 11588 | 10.3% |
| a | 9839 | 8.7% |
| e | 6681 | 5.9% |
| d | 6247 | 5.5% |
| c | 6136 | 5.4% |
| . | 6000 | 5.3% |
| t | 5659 | 5.0% |
| s | 5107 | 4.5% |
| m | 5042 | 4.5% |
| n | 4926 | 4.4% |
| Other values (60) | 45676 |
Session medium
Text
| Distinct | 77 |
|---|---|
| Distinct (%) | 0.9% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 506.3 KiB |
Length
| Max length | 38 |
|---|---|
| Median length | 33 |
| Mean length | 8.6372331 |
| Min length | 2 |
Unique
| Unique | 11 ? |
|---|---|
| Unique (%) | 0.1% |
Sample
| 1st row | (none) |
|---|---|
| 2nd row | (none) |
| 3rd row | linktext |
| 4th row | referral |
| 5th row | Facebook_Right_Column |
| Value | Count | Frequency (%) |
| referral | 4255 | |
| organic | 872 | 9.3% |
| 431 | 4.6% | |
| none | 424 | 4.5% |
| social-organico | 388 | 4.1% |
| not | 368 | 3.9% |
| set | 368 | 3.9% |
| cpc-leads | 307 | 3.3% |
| cpc | 247 | 2.6% |
| grupos-descricao | 194 | 2.1% |
| Other values (68) | 1506 | 16.1% |
Most occurring characters
| Value | Count | Frequency (%) |
| r | 15231 | |
| e | 11650 | |
| a | 8260 | |
| l | 6100 | |
| o | 4826 | 6.2% |
| c | 4506 | 5.8% |
| f | 4308 | 5.5% |
| n | 3526 | 4.5% |
| i | 3253 | 4.2% |
| s | 2440 | 3.1% |
| Other values (37) | 13566 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 77666 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| r | 15231 | |
| e | 11650 | |
| a | 8260 | |
| l | 6100 | |
| o | 4826 | 6.2% |
| c | 4506 | 5.8% |
| f | 4308 | 5.5% |
| n | 3526 | 4.5% |
| i | 3253 | 4.2% |
| s | 2440 | 3.1% |
| Other values (37) | 13566 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 77666 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| r | 15231 | |
| e | 11650 | |
| a | 8260 | |
| l | 6100 | |
| o | 4826 | 6.2% |
| c | 4506 | 5.8% |
| f | 4308 | 5.5% |
| n | 3526 | 4.5% |
| i | 3253 | 4.2% |
| s | 2440 | 3.1% |
| Other values (37) | 13566 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 77666 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| r | 15231 | |
| e | 11650 | |
| a | 8260 | |
| l | 6100 | |
| o | 4826 | 6.2% |
| c | 4506 | 5.8% |
| f | 4308 | 5.5% |
| n | 3526 | 4.5% |
| i | 3253 | 4.2% |
| s | 2440 | 3.1% |
| Other values (37) | 13566 |
Sessions
Real number (ℝ)
High correlation 
| Distinct | 378 |
|---|---|
| Distinct (%) | 4.2% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 25.743995 |
| Minimum | 1 |
|---|---|
| Maximum | 1270 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 1 |
| median | 3 |
| Q3 | 12 |
| 95-th percentile | 108 |
| Maximum | 1270 |
| Range | 1269 |
| Interquartile range (IQR) | 11 |
Descriptive statistics
| Standard deviation | 84.107562 |
|---|---|
| Coefficient of variation (CV) | 3.267075 |
| Kurtosis | 59.34075 |
| Mean | 25.743995 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 6.8830369 |
| Sum | 231490 |
| Variance | 7074.0819 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 2722 | |
| 2 | 1204 | |
| 3 | 745 | 8.3% |
| 4 | 568 | 6.3% |
| 5 | 355 | 3.9% |
| 6 | 278 | 3.1% |
| 7 | 226 | 2.5% |
| 8 | 195 | 2.2% |
| 9 | 154 | 1.7% |
| 10 | 145 | 1.6% |
| Other values (368) | 2400 |
| Value | Count | Frequency (%) |
| 1 | 2722 | |
| 2 | 1204 | |
| 3 | 745 | 8.3% |
| 4 | 568 | 6.3% |
| 5 | 355 | 3.9% |
| 6 | 278 | 3.1% |
| 7 | 226 | 2.5% |
| 8 | 195 | 2.2% |
| 9 | 154 | 1.7% |
| 10 | 145 | 1.6% |
| Value | Count | Frequency (%) |
| 1270 | 1 | |
| 1140 | 1 | |
| 1111 | 1 | |
| 1079 | 1 | |
| 1051 | 1 | |
| 1003 | 1 | |
| 985 | 1 | |
| 977 | 1 | |
| 974 | 1 | |
| 972 | 1 |
Total users
Real number (ℝ)
High correlation 
| Distinct | 385 |
|---|---|
| Distinct (%) | 4.3% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 23.650467 |
| Minimum | 1 |
|---|---|
| Maximum | 1198 |
| Zeros | 0 |
| Zeros (%) | 0.0% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 1 |
|---|---|
| 5-th percentile | 1 |
| Q1 | 1 |
| median | 3 |
| Q3 | 10 |
| 95-th percentile | 99 |
| Maximum | 1198 |
| Range | 1197 |
| Interquartile range (IQR) | 9 |
Descriptive statistics
| Standard deviation | 80.617044 |
|---|---|
| Coefficient of variation (CV) | 3.4086872 |
| Kurtosis | 61.383779 |
| Mean | 23.650467 |
| Median Absolute Deviation (MAD) | 2 |
| Skewness | 7.0328519 |
| Sum | 212665 |
| Variance | 6499.1078 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 1 | 3202 | |
| 2 | 1183 | 13.2% |
| 3 | 728 | 8.1% |
| 4 | 470 | 5.2% |
| 5 | 337 | 3.7% |
| 6 | 256 | 2.8% |
| 7 | 220 | 2.4% |
| 8 | 160 | 1.8% |
| 9 | 150 | 1.7% |
| 11 | 98 | 1.1% |
| Other values (375) | 2188 |
| Value | Count | Frequency (%) |
| 1 | 3202 | |
| 2 | 1183 | 13.2% |
| 3 | 728 | 8.1% |
| 4 | 470 | 5.2% |
| 5 | 337 | 3.7% |
| 6 | 256 | 2.8% |
| 7 | 220 | 2.4% |
| 8 | 160 | 1.8% |
| 9 | 150 | 1.7% |
| 10 | 94 | 1.0% |
| Value | Count | Frequency (%) |
| 1198 | 1 | |
| 1100 | 1 | |
| 1073 | 1 | |
| 1005 | 1 | |
| 983 | 1 | |
| 971 | 1 | |
| 965 | 1 | |
| 960 | 1 | |
| 957 | 1 | |
| 954 | 1 |
Investimento
Text
Missing 
| Distinct | 649 |
|---|---|
| Distinct (%) | 23.3% |
| Missing | 6208 |
| Missing (%) | 69.0% |
| Memory size | 348.4 KiB |
Length
| Max length | 11 |
|---|---|
| Median length | 7 |
| Mean length | 7.7298851 |
| Min length | 7 |
Unique
| Unique | 200 ? |
|---|---|
| Unique (%) | 7.2% |
Sample
| 1st row | R$ 31,83 |
|---|---|
| 2nd row | R$ 31,83 |
| 3rd row | R$ 31,83 |
| 4th row | R$ 0,00 |
| 5th row | R$ 0,00 |
| Value | Count | Frequency (%) |
| r | 2784 | |
| 0,00 | 1343 | |
| 37,56 | 13 | 0.2% |
| 17,67 | 11 | 0.2% |
| 7,85 | 9 | 0.2% |
| 20,37 | 8 | 0.1% |
| 37,62 | 8 | 0.1% |
| 41,15 | 8 | 0.1% |
| 37,02 | 8 | 0.1% |
| 28,69 | 7 | 0.1% |
| Other values (640) | 1369 |
Most occurring characters
| Value | Count | Frequency (%) |
| 0 | 4554 | |
| R | 2784 | |
| $ | 2784 | |
| 2784 | ||
| , | 2784 | |
| 1 | 837 | 3.9% |
| 3 | 707 | 3.3% |
| 2 | 706 | 3.3% |
| 7 | 663 | 3.1% |
| 5 | 649 | 3.0% |
| Other values (5) | 2268 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 21520 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| 0 | 4554 | |
| R | 2784 | |
| $ | 2784 | |
| 2784 | ||
| , | 2784 | |
| 1 | 837 | 3.9% |
| 3 | 707 | 3.3% |
| 2 | 706 | 3.3% |
| 7 | 663 | 3.1% |
| 5 | 649 | 3.0% |
| Other values (5) | 2268 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 21520 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| 0 | 4554 | |
| R | 2784 | |
| $ | 2784 | |
| 2784 | ||
| , | 2784 | |
| 1 | 837 | 3.9% |
| 3 | 707 | 3.3% |
| 2 | 706 | 3.3% |
| 7 | 663 | 3.1% |
| 5 | 649 | 3.0% |
| Other values (5) | 2268 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 21520 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| 0 | 4554 | |
| R | 2784 | |
| $ | 2784 | |
| 2784 | ||
| , | 2784 | |
| 1 | 837 | 3.9% |
| 3 | 707 | 3.3% |
| 2 | 706 | 3.3% |
| 7 | 663 | 3.1% |
| 5 | 649 | 3.0% |
| Other values (5) | 2268 |
Join_WhatsApp
Real number (ℝ)
High correlation  Zeros 
| Distinct | 193 |
|---|---|
| Distinct (%) | 2.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 4.6872776 |
| Minimum | 0 |
|---|---|
| Maximum | 439 |
| Zeros | 7237 |
| Zeros (%) | 80.5% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0 |
| 95-th percentile | 11 |
| Maximum | 439 |
| Range | 439 |
| Interquartile range (IQR) | 0 |
Descriptive statistics
| Standard deviation | 27.27844 |
|---|---|
| Coefficient of variation (CV) | 5.8196767 |
| Kurtosis | 85.601987 |
| Mean | 4.6872776 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 8.6034403 |
| Sum | 42148 |
| Variance | 744.11329 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 7237 | |
| 1 | 702 | 7.8% |
| 2 | 194 | 2.2% |
| 3 | 113 | 1.3% |
| 4 | 80 | 0.9% |
| 5 | 59 | 0.7% |
| 6 | 49 | 0.5% |
| 7 | 33 | 0.4% |
| 8 | 31 | 0.3% |
| 12 | 26 | 0.3% |
| Other values (183) | 468 | 5.2% |
| Value | Count | Frequency (%) |
| 0 | 7237 | |
| 1 | 702 | 7.8% |
| 2 | 194 | 2.2% |
| 3 | 113 | 1.3% |
| 4 | 80 | 0.9% |
| 5 | 59 | 0.7% |
| 6 | 49 | 0.5% |
| 7 | 33 | 0.4% |
| 8 | 31 | 0.3% |
| 9 | 18 | 0.2% |
| Value | Count | Frequency (%) |
| 439 | 1 | |
| 432 | 1 | |
| 384 | 1 | |
| 376 | 1 | |
| 363 | 1 | |
| 360 | 1 | |
| 358 | 1 | |
| 342 | 1 | |
| 335 | 2 | |
| 332 | 1 |
Leads
Real number (ℝ)
High correlation  Zeros 
| Distinct | 216 |
|---|---|
| Distinct (%) | 2.4% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 5.3801157 |
| Minimum | 0 |
|---|---|
| Maximum | 515 |
| Zeros | 7331 |
| Zeros (%) | 81.5% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0 |
| 95-th percentile | 8 |
| Maximum | 515 |
| Range | 515 |
| Interquartile range (IQR) | 0 |
Descriptive statistics
| Standard deviation | 32.810424 |
|---|---|
| Coefficient of variation (CV) | 6.0984608 |
| Kurtosis | 85.908026 |
| Mean | 5.3801157 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 8.6599959 |
| Sum | 48378 |
| Variance | 1076.5239 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 7331 | |
| 1 | 681 | 7.6% |
| 2 | 215 | 2.4% |
| 3 | 107 | 1.2% |
| 4 | 66 | 0.7% |
| 5 | 59 | 0.7% |
| 6 | 38 | 0.4% |
| 7 | 28 | 0.3% |
| 8 | 27 | 0.3% |
| 9 | 19 | 0.2% |
| Other values (206) | 421 | 4.7% |
| Value | Count | Frequency (%) |
| 0 | 7331 | |
| 1 | 681 | 7.6% |
| 2 | 215 | 2.4% |
| 3 | 107 | 1.2% |
| 4 | 66 | 0.7% |
| 5 | 59 | 0.7% |
| 6 | 38 | 0.4% |
| 7 | 28 | 0.3% |
| 8 | 27 | 0.3% |
| 9 | 19 | 0.2% |
| Value | Count | Frequency (%) |
| 515 | 1 | |
| 514 | 1 | |
| 461 | 1 | |
| 447 | 1 | |
| 438 | 1 | |
| 437 | 1 | |
| 432 | 1 | |
| 413 | 1 | |
| 398 | 1 | |
| 393 | 1 |
Vendas
Real number (ℝ)
High correlation  Zeros 
| Distinct | 13 |
|---|---|
| Distinct (%) | 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 0.076623665 |
| Minimum | 0 |
|---|---|
| Maximum | 23 |
| Zeros | 8568 |
| Zeros (%) | 95.3% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0 |
| 95-th percentile | 0 |
| Maximum | 23 |
| Range | 23 |
| Interquartile range (IQR) | 0 |
Descriptive statistics
| Standard deviation | 0.54781457 |
|---|---|
| Coefficient of variation (CV) | 7.1494174 |
| Kurtosis | 586.64233 |
| Mean | 0.076623665 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 19.605462 |
| Sum | 689 |
| Variance | 0.3001008 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 8568 | |
| 1 | 323 | 3.6% |
| 2 | 56 | 0.6% |
| 3 | 17 | 0.2% |
| 4 | 9 | 0.1% |
| 5 | 6 | 0.1% |
| 7 | 3 | < 0.1% |
| 6 | 2 | < 0.1% |
| 16 | 2 | < 0.1% |
| 10 | 2 | < 0.1% |
| Other values (3) | 4 | < 0.1% |
| Value | Count | Frequency (%) |
| 0 | 8568 | |
| 1 | 323 | 3.6% |
| 2 | 56 | 0.6% |
| 3 | 17 | 0.2% |
| 4 | 9 | 0.1% |
| 5 | 6 | 0.1% |
| 6 | 2 | < 0.1% |
| 7 | 3 | < 0.1% |
| 8 | 2 | < 0.1% |
| 10 | 2 | < 0.1% |
| Value | Count | Frequency (%) |
| 23 | 1 | < 0.1% |
| 16 | 2 | < 0.1% |
| 13 | 1 | < 0.1% |
| 10 | 2 | < 0.1% |
| 8 | 2 | < 0.1% |
| 7 | 3 | < 0.1% |
| 6 | 2 | < 0.1% |
| 5 | 6 | 0.1% |
| 4 | 9 | |
| 3 | 17 |
Receita
Real number (ℝ)
High correlation  Zeros 
| Distinct | 146 |
|---|---|
| Distinct (%) | 1.6% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 7.4772239 |
| Minimum | 0 |
|---|---|
| Maximum | 998 |
| Zeros | 8568 |
| Zeros (%) | 95.3% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 0 |
| 95-th percentile | 0 |
| Maximum | 998 |
| Range | 998 |
| Interquartile range (IQR) | 0 |
Descriptive statistics
| Standard deviation | 75.196052 |
|---|---|
| Coefficient of variation (CV) | 10.056681 |
| Kurtosis | 144.74835 |
| Mean | 7.4772239 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 11.813897 |
| Sum | 67235.197 |
| Variance | 5654.4463 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 8568 | |
| 2.4 | 38 | 0.4% |
| 1.497 | 31 | 0.3% |
| 2 | 29 | 0.3% |
| 997 | 28 | 0.3% |
| 2.988 | 15 | 0.2% |
| 125 | 12 | 0.1% |
| 1.69 | 12 | 0.1% |
| 1.79 | 12 | 0.1% |
| 1.99 | 11 | 0.1% |
| Other values (136) | 236 | 2.6% |
| Value | Count | Frequency (%) |
| 0 | 8568 | |
| 1 | 1 | < 0.1% |
| 1.056 | 1 | < 0.1% |
| 1.097 | 1 | < 0.1% |
| 1.102 | 2 | < 0.1% |
| 1.165 | 1 | < 0.1% |
| 1.173 | 3 | < 0.1% |
| 1.174 | 1 | < 0.1% |
| 1.197 | 1 | < 0.1% |
| 1.2 | 1 | < 0.1% |
| Value | Count | Frequency (%) |
| 998 | 7 | 0.1% |
| 997 | 28 | |
| 993 | 2 | < 0.1% |
| 897 | 3 | < 0.1% |
| 896 | 2 | < 0.1% |
| 886 | 1 | < 0.1% |
| 799 | 2 | < 0.1% |
| 760 | 1 | < 0.1% |
| 738 | 2 | < 0.1% |
| 729 | 1 | < 0.1% |
Leads Tráfego Pago
Real number (ℝ)
High correlation  Missing  Zeros 
| Distinct | 164 |
|---|---|
| Distinct (%) | 16.1% |
| Missing | 7972 |
| Missing (%) | 88.7% |
| Infinite | 0 |
| Infinite (%) | 0.0% |
| Mean | 36.232353 |
| Minimum | 0 |
|---|---|
| Maximum | 515 |
| Zeros | 703 |
| Zeros (%) | 7.8% |
| Negative | 0 |
| Negative (%) | 0.0% |
| Memory size | 70.4 KiB |
Quantile statistics
| Minimum | 0 |
|---|---|
| 5-th percentile | 0 |
| Q1 | 0 |
| median | 0 |
| Q3 | 1 |
| 95-th percentile | 263.25 |
| Maximum | 515 |
| Range | 515 |
| Interquartile range (IQR) | 1 |
Descriptive statistics
| Standard deviation | 87.982188 |
|---|---|
| Coefficient of variation (CV) | 2.428277 |
| Kurtosis | 7.2781792 |
| Mean | 36.232353 |
| Median Absolute Deviation (MAD) | 0 |
| Skewness | 2.7389116 |
| Sum | 36957 |
| Variance | 7740.8655 |
| Monotonicity | Not monotonic |
| Value | Count | Frequency (%) |
| 0 | 703 | 7.8% |
| 1 | 67 | 0.7% |
| 2 | 29 | 0.3% |
| 3 | 7 | 0.1% |
| 4 | 5 | 0.1% |
| 129 | 4 | < 0.1% |
| 127 | 4 | < 0.1% |
| 117 | 3 | < 0.1% |
| 145 | 3 | < 0.1% |
| 38 | 3 | < 0.1% |
| Other values (154) | 192 | 2.1% |
| (Missing) | 7972 |
| Value | Count | Frequency (%) |
| 0 | 703 | |
| 1 | 67 | 0.7% |
| 2 | 29 | 0.3% |
| 3 | 7 | 0.1% |
| 4 | 5 | 0.1% |
| 5 | 1 | < 0.1% |
| 6 | 1 | < 0.1% |
| 7 | 1 | < 0.1% |
| 9 | 1 | < 0.1% |
| 12 | 3 | < 0.1% |
| Value | Count | Frequency (%) |
| 515 | 1 | |
| 514 | 1 | |
| 461 | 1 | |
| 447 | 1 | |
| 438 | 1 | |
| 437 | 1 | |
| 432 | 1 | |
| 413 | 1 | |
| 398 | 1 | |
| 393 | 1 |
Rank
Categorical
Constant 
| Distinct | 1 |
|---|---|
| Distinct (%) | < 0.1% |
| Missing | 0 |
| Missing (%) | 0.0% |
| Memory size | 439.2 KiB |
| - |
|---|
Length
| Max length | 1 |
|---|---|
| Median length | 1 |
| Mean length | 1 |
| Min length | 1 |
Unique
| Unique | 0 ? |
|---|---|
| Unique (%) | 0.0% |
Sample
| 1st row | - |
|---|---|
| 2nd row | - |
| 3rd row | - |
| 4th row | - |
| 5th row | - |
Common Values
| Value | Count | Frequency (%) |
| - | 8992 |
Length
Common Values (Plot)
| Value | Count | Frequency (%) |
| 8992 |
Most occurring characters
| Value | Count | Frequency (%) |
| - | 8992 |
Most occurring categories
| Value | Count | Frequency (%) |
| (unknown) | 8992 |
Most frequent character per category
(unknown)
| Value | Count | Frequency (%) |
| - | 8992 |
Most occurring scripts
| Value | Count | Frequency (%) |
| (unknown) | 8992 |
Most frequent character per script
(unknown)
| Value | Count | Frequency (%) |
| - | 8992 |
Most occurring blocks
| Value | Count | Frequency (%) |
| (unknown) | 8992 |
Most frequent character per block
(unknown)
| Value | Count | Frequency (%) |
| - | 8992 |
Interactions
Correlations
| Ano/Mes | Canal | Categoria | Fase | Join_WhatsApp | Leads | Leads Tráfego Pago | Objetivo | Organizador | Receita | Sessions | Total users | Vendas | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ano/Mes | 1.000 | 0.100 | 0.133 | 0.808 | 0.046 | 0.048 | 0.175 | 0.115 | 0.877 | 0.071 | 0.042 | 0.044 | 0.015 |
| Canal | 0.100 | 1.000 | 0.999 | 0.104 | 0.138 | 0.138 | 0.217 | 0.455 | 0.100 | 0.063 | 0.134 | 0.134 | 0.023 |
| Categoria | 0.133 | 0.999 | 1.000 | 0.135 | 0.160 | 0.160 | 1.000 | 0.401 | 0.100 | 0.051 | 0.128 | 0.129 | 0.000 |
| Fase | 0.808 | 0.104 | 0.135 | 1.000 | 0.090 | 0.093 | 0.308 | 0.107 | 0.843 | 0.098 | 0.079 | 0.083 | 0.086 |
| Join_WhatsApp | 0.046 | 0.138 | 0.160 | 0.090 | 1.000 | 0.866 | 0.951 | 0.386 | -0.001 | 0.060 | 0.442 | 0.449 | 0.061 |
| Leads | 0.048 | 0.138 | 0.160 | 0.093 | 0.866 | 1.000 | 1.000 | 0.386 | 0.048 | 0.048 | 0.425 | 0.435 | 0.049 |
| Leads Tráfego Pago | 0.175 | 0.217 | 1.000 | 0.308 | 0.951 | 1.000 | 1.000 | 0.361 | 0.135 | -0.034 | 0.624 | 0.633 | -0.035 |
| Objetivo | 0.115 | 0.455 | 0.401 | 0.107 | 0.386 | 0.386 | 0.361 | 1.000 | 0.113 | 0.000 | 0.310 | 0.313 | 0.000 |
| Organizador | 0.877 | 0.100 | 0.100 | 0.843 | -0.001 | 0.048 | 0.135 | 0.113 | 1.000 | -0.034 | 0.087 | 0.095 | -0.034 |
| Receita | 0.071 | 0.063 | 0.051 | 0.098 | 0.060 | 0.048 | -0.034 | 0.000 | -0.034 | 1.000 | 0.207 | 0.204 | 0.999 |
| Sessions | 0.042 | 0.134 | 0.128 | 0.079 | 0.442 | 0.425 | 0.624 | 0.310 | 0.087 | 0.207 | 1.000 | 0.970 | 0.210 |
| Total users | 0.044 | 0.134 | 0.129 | 0.083 | 0.449 | 0.435 | 0.633 | 0.313 | 0.095 | 0.204 | 0.970 | 1.000 | 0.206 |
| Vendas | 0.015 | 0.023 | 0.000 | 0.086 | 0.061 | 0.049 | -0.035 | 0.000 | -0.034 | 0.999 | 0.210 | 0.206 | 1.000 |
Missing values
Sample
| Organizador | Ano/Mes | Concat2 | Categoria | Canal | Concat | Semana | Fase | Objetivo | Date | Session source | Session medium | Sessions | Total users | Investimento | Join_WhatsApp | Leads | Vendas | Receita | Leads Tráfego Pago | Rank | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 1 | 2024 | Janeiro | Tráfego Direto45307 | Tráfego Orgânico | Tráfego Direto | (direct)(none) | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-16 | (direct) | (none) | 2 | 2 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 1 | 2 | 2024 | Janeiro | Tráfego Direto45308 | Tráfego Orgânico | Tráfego Direto | (direct)(none) | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | (direct) | (none) | 41 | 26 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 2 | 3 | 2024 | Janeiro | Meta Ads45308 | Tráfego Pago | Meta Ads | facebooklinktext | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | linktext | 28 | 27 | R$ 31,83 | 0 | 0 | 0 | 0.0 | 0.0 | - | |
| 3 | 4 | 2024 | Janeiro | Referral45308 | Tráfego Orgânico | Referral | my.orbitpages.comreferral | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | my.orbitpages.com | referral | 4 | 2 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 4 | 5 | 2024 | Janeiro | Meta Ads45308 | Tráfego Pago | Meta Ads | facebookFacebook_Right_Column | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | Facebook_Right_Column | 3 | 3 | R$ 31,83 | 0 | 0 | 0 | 0.0 | 0.0 | - | |
| 5 | 6 | 2024 | Janeiro | Referral45308 | Tráfego Orgânico | Referral | facebook.comreferral | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | facebook.com | referral | 3 | 3 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 6 | 7 | 2024 | Janeiro | Meta Ads45308 | Tráfego Pago | Meta Ads | facebook{{placement}} | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | {{placement}} | 2 | 2 | R$ 31,83 | 0 | 0 | 0 | 0.0 | 0.0 | - | |
| 7 | 8 | 2024 | Janeiro | Referral45308 | Tráfego Orgânico | Referral | (not set)(not set) | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | (not set) | (not set) | 1 | 1 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 8 | 9 | 2024 | Janeiro | Referral45308 | Tráfego Orgânico | Referral | adsmanager.facebook.comreferral | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | adsmanager.facebook.com | referral | 1 | 1 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 9 | 10 | 2024 | Janeiro | Referral45308 | Tráfego Orgânico | Referral | business.facebook.comreferral | 2024 | 15/01 - 21/01 | Ongoing | - | 2024-01-17 | business.facebook.com | referral | 1 | 1 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| Organizador | Ano/Mes | Concat2 | Categoria | Canal | Concat | Semana | Fase | Objetivo | Date | Session source | Session medium | Sessions | Total users | Investimento | Join_WhatsApp | Leads | Vendas | Receita | Leads Tráfego Pago | Rank | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 8982 | 8983 | 2025 | Março | Youtube45732 | Social Orgânico | Youtube | youtube.comreferral | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | youtube.com | referral | 9 | 7 | NaN | 0 | 1 | 0 | 0.0 | NaN | - |
| 8983 | 8984 | 2025 | Março | WhatsApp45732 | Social Orgânico | whatsappgrupos-descricao | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | grupos-descricao | 3 | 2 | NaN | 0 | 0 | 0 | 0.0 | NaN | - | ||
| 8984 | 8985 | 2025 | Março | Referral45732 | Tráfego Orgânico | Referral | jornadadedados.alpaclass.comreferral | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | jornadadedados.alpaclass.com | referral | 2 | 1 | NaN | 1 | 0 | 0 | 0.0 | NaN | - |
| 8985 | 8986 | 2025 | Março | Referral45732 | Tráfego Orgânico | Referral | search.brave.comreferral | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | search.brave.com | referral | 2 | 2 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 8986 | 8987 | 2025 | Março | WhatsApp45732 | Social Orgânico | whatsappdirect | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | direct | 2 | 2 | NaN | 0 | 0 | 0 | 0.0 | NaN | - | ||
| 8987 | 8988 | 2025 | Março | Youtube45732 | Social Orgânico | Youtube | youtubeorganic | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | youtube | organic | 2 | 2 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 8988 | 8989 | 2025 | Março | SEO45732 | Tráfego Orgânico | SEO | bingorganic | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | bing | organic | 1 | 1 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 8989 | 8990 | 2025 | Março | Referral45732 | Tráfego Orgânico | Referral | github.comreferral | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | github.com | referral | 1 | 1 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |
| 8990 | 8991 | 2025 | Março | Instagram Orgânico45732 | Social Orgânico | Instagram Orgânico | l.instagram.comreferral | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | l.instagram.com | referral | 1 | 1 | R$ 0,00 | 0 | 0 | 0 | 0.0 | NaN | - |
| 8991 | 8992 | 2025 | Março | Referral45732 | Tráfego Orgânico | Referral | redrex.techreferral | 2025 | 10/03 - 16/03 | 14º Lançamento | Leads | - | 2025-03-16 | redrex.tech | referral | 1 | 1 | NaN | 0 | 0 | 0 | 0.0 | NaN | - |